Molotov projekti - Vježba

Ovo je topic za projekte na kojima vježbamo kreativu. A ako bilo što od toga krenemo realizirat, ide novi topic.

Nemojte zaboravit radit na:

- Školi stranih jezika
- Snowboarding školi
- Collegium, turistička agencija za mlade

+ ubacite sve one tekstove iz worda o kojima smo zadnji put razgovarali da to imamo na jednom mjestu...

Evo, da vam malo olakšam, za sutra to napravite. Vidimo se u 11 kod Stanića? Marija je bolesna, pa vjerojatno neće bit prisutna.

Ovo je komunikacijski brief za Flip, školu snowboardinga. Pa vas molim da složite prezu s 5, 6 slideova, kako god vi to zamislite. Ako ne znate neki od termina, izguglajte, većinu ima i Wikipedija. Znači, ovak će to često bit kad krenemo. U 24 sata složi nekaj za klijenta i doviđenja... Najčešće će briefovi bit i puno lošiji od ovog koji sam složio...

Key communication objectives:

Attract new customers
Get emotional appeal
Get quality feeling compared to the competition.

Target group:

Main:
15-30
male, female
middle to high income

Target insight:
People who are deciding between skiing and boarding. We are trying to get not only people who want to learn how to board, but also people who are still considering skiing instead of boarding.

Psychology:
Modern, activist generation, activist instead of lazy.

Unique selling proposal:
The only snowboarding school run by true professionalls. We guarrantee you are ready for real snbowboarding.

Product offer:
Two weekends on Sljeme for 700 kunas in Flip.

Agency asignment:
Launch a guerrilla campaign that will create media buzz and WoM.

Budget:
Production 1000 kuna
Agency fee: 1500 kuna

Okej, super, bravo!

Stavio sam soma kn jer to će možda bit realnost.

Ajmo sad da nam je budžet 5 soma kuna... Ajmo dalje...

Novi zadatak:

Škola za strane jezike Lingua plus!!!

Key communication objectives:

Attract new customers
Get emotional appeal
Get quality feeling compared to the competition.

Target group:

Main:
Hihg school kids 14-18
Secondary:
Their parents – the parents decide upon the financial factor, kids decide because its cool

Target insight:
Kids: We want a school where English teacher is my Facebook friend.
Parents: Modern school worth every penny.

Psychology:
Modern, activist generation, activist instead of lazy.

Unique selling proposal:
The only really modern school for foreign languages in town with value for money offer.

Product offer:
Two semesters in Lingua plus for XXXX kn.

Agency assignment:
Launch a guerrilla campaign that will create media buzz and WoM.

Budget:
Production 7000 kuna